in Utah,
USA
Ridge Nelson, websites and the systems behind them
Websites & the
systems behind them
I design and build the systems a business runs on: the website or store, and the software behind it. You deal with one person, start to finish.
For studios, gyms, Shopify brands and service businesses. Eight paid clients so far, most of them under private terms.
What I buildRecent work
I can help you with ...
Four systems I have already built, priced up front. Each starts with a short paid blueprint, so you know the scope and the cost before the build begins.
-
01
Studio & gym operations
For studios, gyms and facilities that run on bookings. Website, booking and payments, memberships, door codes and reminders.
Built before: Facility OS, Origin Pilates.
Site and booking from$6,000Full system $15k to $30k -
02
Shopify store launch
For product brands launching or rebuilding on Shopify. Custom theme, catalogue structure, order automation.
Built before: OVREL. Script tags stop loading on Shopify storefronts on 1 March 2027; I move them to theme app blocks and pixels.
Custom theme from$8,000Store and systems $15k to $35k -
03
Lead to booked job
For contractors and service businesses that live on quotes. Website, quote and lead capture, routing and follow-up.
Built before: QuoteWell, Acquisition.
Site and lead capture from$3,000With follow-up $6k to $12k -
04
AI operations
For teams that repeat the same routine every week. Workflow map, documents to database, scheduled routines, checks and alerts.
Built before: ten systems, from order routing to document extraction.
Workflow map from$1,500Builds $8k to $25k
Not sure which fits? That is what the call is for.
How a project runs
- Step 1 · 2 weeks
Blueprint
We map the business, the data and the edge cases. You get a written scope and a fixed price. $2,500 to $5,000, credited to the build.
- Step 2 · 6 to 10 weeks
Build
Paid in three milestones: 40, 30, 30. A working preview at every milestone, and tests on everything that touches money or access.
- Step 3 · monthly
Run
Monitoring, fixes and small changes after launch, from $1,000 a month.
Eight paid clients
Eight clients have paid me for work over the last two years. Most of it is under private terms, so this is what I can say in public. I walk through the rest on a call.
- Origin PilatesStudio websiteLiveVisit ↗
- A facility operatorBooking, payments and door accessBuiltCase →
- A product brandShopify launch storeIn delivery
- Private clientAI automation of recurring business routinesPrivate
- Private clientDocument workflow, files to database recordsPrivate
- Three moreEngagements not shown herePrivate
- Own products
3
Live and run by me: OVREL, QuoteWell and Ümbe Studio.
- Systems built
10
From order routing to document extraction. See all ten.
- Lighthouse
100
In all four scores on umbe.studio, mobile and desktop. How.
